In the first seven months of 2025, the Phong Nha – Ke Bang Tourism Center welcomed 413,016 visitors, reaching 102% compared to the same period in 2024. Of these, 369,410 were domestic visitors (100%) and 43,606 were international visitors (120%).

Highlights in promotion and new tourism products

Sustained growth at Phong Nha – Ke Bang has been driven by comprehensive investment in promotion and marketing. The destination’s image has been regularly featured in national and international media, enhancing brand recognition. At the same time, the Center has rolled out incentive programs and promotional policies, attracting more travelers to choose Phong Nha – Ke Bang in their journeys.

Visitors experiencing kayaking on the Chay River – Dark Cave route

Signature tours such as Phong Nha – Tien Son Caves, Chay River – Dark Cave, Nuoc Mooc Spring, and river-based cave exploration routes continue to be top choices, offering visitors fresh and distinctive experiences that underscore the park’s unique appeal.

Enhancing service quality and sustainable tourism

Alongside diversifying tourism products, the Center has prioritized infrastructure and service improvements. Staff are continually trained to adopt a professional, friendly, and visitor-centered approach, with guest satisfaction as the key measure of success.

Phong Nha – Ke Bang also remains committed to sustainable tourism development, closely linked to natural heritage conservation and preservation of local cultural identity. This makes the site not only a popular tourist destination but also a symbol of responsible and green tourism.

Immersing in the refreshing underground river

Phong Nha – Ke Bang also remains committed to sustainable tourism development, closely linked to natural heritage conservation and preservation of local cultural identity. This makes the site not only a popular tourist destination but also a symbol of responsible and green tourism.

Strengthening position on the national and international tourism map

With positive results in the first seven months of 2025, Phong Nha – Ke Bang continues to affirm its strong appeal to both domestic and international travelers. The Tourism Center aims to maintain steady growth while expanding international markets through enhanced cooperation and promotion activities.

In the coming time, the Center will further leverage the value of the World Natural Heritage Site, diversify tourism products, and improve service quality, reinforcing Quang Binh’s standing on the tourism map of Viet Nam and beyond./.

My Hanh