More than just an award, the double win at the 2025 World Travel Awards is seen as a strategic springboard that promises to propel the Phong Nha – Ke Bang World Natural Heritage into a new era of development, redefining its standing on the map of premium tourism in Asia and across the globe.
October 13, 2025 in Hong Kong – Amid the grandeur of the 2025 World Travel Awards (WTA) ceremony, the name Phong Nha – Ke Bang was proudly called twice. Surpassing many strong contenders from across the continent, Vietnam’s representative triumphed in two of the most prestigious categories in nature-based tourism:
– Vietnam’s Leading Nature Destination 2025.
– Asia’s Leading National Park 2025.
This achievement is not only a moment of glory but also a profound recognition of the exceptional natural values and tireless efforts of Quang Tri province in preserving and sustainably developing this priceless natural treasure of humankind. The World Travel Awards gathers the world’s most respected names in the global tourism industry. The delegation of Quang Binh, led by Mr. Pham Hong Thai – Director of Phong Nha – Ke Bang National Park Management Board, together with representatives of the Provincial People’s Committee Office and related departments, proudly attended the ceremony and received this prestigious honor.
Mr. Pham Hong Thai, Director of the Phong Nha – Ke Bang National Park Management Board, proudly accepting the prestigious WTA trophy
From “Hidden gem” to a leading brand in Asia
Being honored by the World Travel Awards (WTA) at both national and continental levels marks a historic milestone. It represents not only merely a trophy but also a “golden seal” of quality and distinction that profoundly influences the perceptions and choices of international travelers.
Once known as a wild and majestic destination primarily favored by explorers and adventure enthusiasts, Phong Nha – Ke Bang now takes its place among Asia’s premier luxury destinations.
Attracting the attention of luxury travelers: International travelers will now see Phong Nha – Ke Bang not just as an “interesting option” but as a must-visit destination in Asia, especially travelers are from Europe, America, and Australia. These travelers have strong purchasing power, demand top-tier service quality, and are eager to invest in unique and sustainable experiences.
Inviting strategic investment: This recognition serves as a “passport” for attracting global hotel groups, luxury resorts, and high-end tour operators. In the near future, Phong Nha – Ke Bang is poised to host refined eco-resorts, exclusive exploration tours, and wellness travel experiences nestled within its pristine landscapes that replacing small-scale accommodations with world-class tourism infrastructure.
Redefining tourism products: This achievement gives Quang Tri a chance to move beyond conventional mass tourism, shifting the focus from “selling tickets” to “selling experiences.” Future tourism offerings will emphasize authenticity, depth, and expertise such as guided cave expeditions with geologists, and immersive jungle survival courses to professional landscape photography tours and rejuvenating wellness retreats in the heart of nature.
Honor comes with responsibility
Speaking at the event, Mr. Pham Hong Thai, Director of the Phong Nha – Ke Bang National Park Management Board, shared: “This award is not the destination, but a new beginning.It is both a recognition and a great responsibility.We are committed to continuing the path of sustainable tourism development, safeguarding the OUV values of this World Heritage so that every visitor not only marvels at its natural beauty but also feels our deep respect and dedication to this land.”
Mr. Pham Hong Thai, Director of the Phong Nha – Ke Bang National Park Management Board, gives an interview to an international television channel
A well-deserved recognition for tireless efforts
This award is more than just a title, it is a recognition of the unwavering dedication of the entire team at Phong Nha – Ke Bang National Park. It stands as the outcome of years of dedication to conserving original heritage values, promoting sustainable tourism development, and spearheading digital transformation to showcase Vietnam’s natural splendor to the world.
The recognition at the 2025 WTA perfectly aligns with Quang Tri Province’s strategic vision, which positions tourism as one of its four key pillars of economic development. The goal is not only to establish Phong Nha – Ke Bang as Asia’s leading adventure tourism hub but also to develop it into a model of green growth that balances human progress with environmental preservation.
This historic double honor officially marks the beginning of a new and promising chapter. No longer a hidden potential, Phong Nha – Ke Bang has risen as a leading symbol of Asia’s tourism excellence, ready to embrace new horizons.
